Does your website suck? If you're a lawyer, the answer might be yes. But do you know the reason why it's so terrible?
Most websites for lawyers are missing the #1 most important thing. It amazes us every day when we do research for potential clients and come across sites that are completely off target and causing the law firm to literally leave thousands of dollars on the table.
How are 99% of law firms failing to include the most imporant aspect of their site? Are you one of them? If you're missing this, then you are letting clients (and their money) run to your competitors who probably are part of that 1%.
The one thing that almost all websites for lawyers are missing is:
The ability to convert a website visitor into a lead.
We work with many lawyers, and one of the first things we do for our law firm clients as their inbound marketing agency is create processes that convert visitors to leads. Here are a few things you can do immediately to convert leads:
- Create Call-to-Actions. Place these CTAs at the end of your valuable blog content and offer your visitors a free download by clicking on the link.
- Send the visitor to a landing page that requires them to share contact information with you in exchange for a free download like an ebook or whitepaper.
- The visitor submits their information and it's done! You've gathered a visitors contact information and registered their information in your database. The visitor is now a lead, and you can start nurturing this lead with automated marketing campaigns aimed to convert them into a new client.
If you are looking to improve your website's ability to convert traffic into leads, it's crucial that you implement Call-To-Actions and landing pages to gather contact information and nurture leads.
