INBOUND MARKETING FOR SOFTWARE COMPANIES

This is the time of year when everyone is taking inventory on their goals, plans, and objectives for the new year. While the focus tends to be on numbers and percentages, when is the last time you focused on your team and the quality of your work environment? Take a moment to check the pulse of your team's morale. Signs of low morale are increased turnover, rare personal initiative, and lack of..

Nothing is more rewarding for a tour company than seeing eager visitors from all over the world enjoy the sights while creating memories with family and friends. So how do you attract more of these happy guests and encourage them to come and visit when they decide to use that precious vacation time? Putting together a tourism marketing plan doesn't have to be hard; start with these five steps..

This isn't the first time you've set some goals for your marketing team, but do your goals sound more like a lofty new year's resolution or a true action plan? If it's the latter - great! But anything other than that is going to create inefficiencies in your day to day work and lead you off course as the year goes on. One of our favorite systems is the SMART goals system; it's straightforward,..

You've screened out leads, had the initial phone conversations, and done all of the prep for your sales presentation. Take some time to role play and think about what you're going to say, and not say, so that you have a successful meeting with your prospect. Here's a list of 5 things never to say on a sales call if you want that lead to turn into a customer for life!

1. "Well, I didn't have a..

Do you run an e-commerce store? Picking the right marketing software and shopping cart is one of the most important decisions you make for your business.

There are over 110,000 revenue generating e-commerce stores online today. That's some serious competition. How do you separate yourself in a meaningful way to bring in new customers and keep current customers coming back? 

You need to integrate..

Maybe you're a sales manager, recruiter, or a sales rep yourself. Whatever role you're in, one thing's for sure - great salespeople definitely drive the business forward. So what are the qualities that make one salesperson stand out from the rest? And how can you hone and develop qualities so that you are creating value and revenue for your company? Start with this list of traits that anyone can..

You've broken down your numbers by demographics, quarterly goals, sales territory, etc., but nothing seems to add up. If you've analyzed your marketing data and your sales results look a little shabby, maybe it's time you dig a little deeper and find out why your current marketing strategy just isn't working. Consider some things that you may, or may not be doing with your inbound marketing..

Everyone wants more sales, right? Well did you know that on average 87% of B2B sales revenue is being generated by just 13% of the sales population? That means a small minority of sales people are getting the majority of the business - how are they doing this? One key reason cited by customers across the board is that they are creating value, and this "value" is defined by the customer, not the..

Want more visitors to your website?Yeah that’s what I thought you’d say… 

Did you know that companies who blog receive 97% more links to their website than those who don’t. Did you hear that?97% more links!

Want even juicer information? Companies who publish 16+ blog posts of value per month get almost 3.5X more traffic than companies that publish 4 or less monthly posts. There is no question..

Aligning your Marketing and Sales teams is potentially the largest opportunity for improving the overall performance of your business. When these two groups unite around a single goal, they significantly improve marketing ROI, sales productivity, and, most importantly, top-line growth. It's not enough for these two important functions to just coexist—they need to work together to create value..

If you are a successful professional marketer, optimism is probably one of your greatest assets. You know how to dream up a new product, build a team, bring it through the various stages of development, and probably even market it. You know how to make a product you believe in, and get others to believe in it too. What may not be at the forefront of your mind, and is often overlooked by..

Are you in the process of launching a new company? Well, getting a cheap logo design may be on your to-do list. As strapped as you may be with all your other start-up costs, having a well-designed logo presents a way for your business to guide customer perceptions instead of allowing customers to form their own perceptions of your business. 

While you might think designing a logo is simple and..

One of the top buzzwords for 2015 was "blogging". It seems like everyone is quoting them, reading them, or even writing them. But if you're still not convinced that business blogging should be a part of your marketing strategy, consider these statistics that will have you thinking about diving into the new year with an online presence.

1. B2B marketers that use blogs receive 67% more leads..

How many emails are in your inbox right now? Over 100? 1,000? 10.000? You're probably like most of us, struggling to reign in the insurmountable inbox coupled with it's (Unread) notifications. Having a cluttered inbox doesn't just clutter your brain, it also negatively affects your job performance and efficiency. The average worker spends 28% of their workday reading a responding to emails...

Being at the helm of a company, whether big or small, doesn't happen overnight. You've probably honed your skills, launched successful campaigns, and collaborated with the right people along the way. But being a CEO presents some challenges. Since all eyes are on you, you've got to stay on top of your game and lead your organization to continued success without breaking a sweat. So how do you..