If you are a successful professional marketer, optimism is probably one of your greatest assets. You know how to dream up a new product, build a team, bring it through the various stages of development, and probably even market it. You know how to make a product you believe in, and get others to believe in it too. What may not be at the forefront of your mind, and is often overlooked by..

Twitter is a highly effective tool for identifying leads and driving better traffic to your website. Increasing your Twitter followers will lead to a broader online presence, but it can also be a vital tool for business development. Focusing on the right followers and paying attention to your followers can really help any business learn and grow.

Here are four important strategies to help..

Yeah, we know. Everyone, including your grandmother (* le sigh), is on Facebook now. But this is actually a good thing if you're trying to reach a wider audience with your online marketing strategy. The "social network" has become a way for businesses to reach millions more customers than they would have, and share your brand with a new audience. So here's how to improve your Facebook page and..

Twitter can be a powerful business tool, and having an active following can improve your online marketing strategy. In fact, studies show that over a third of marketers have gotten a customer from Twitter. When properly using Twitter for business, you can share information about your brand, establish yourself as an industry expert, and be in direct contact with your customers and potential..