INBOUND MARKETING FOR SOFTWARE COMPANIES

If you've recently decided to use Pinterest to market your business - awesome! You'll be joining the 100+ million pinners out there in the social media universe. And almost half of these Pinterest accounts are from outside the U.S.; good to know if you're trying to market internationally.

But how do you get your pins to stand out from the rest? What can you do with your boards to ensure that..

Google Plus was established in the beginning of 2013 as the second largest social network in the world, having over 500 million users. However, it seems that this social network and its benefits are often overshadowed by social media giants like Facebook and Twitter. But using Google Plus for business can be a great tool to add to your marketing campaign since it is used by many influential..

Contrary to what you may know about Instragram; it's not just for fashion bloggers and food pics. This photo-sharing app has millions of businesses using it to promote their products and brand voice every second of every day. There's companies focusing on everything from in-home entertainment to education, and travel brands to sports beverages. Still wondering if it's really that popular? Here's..

Now in its sixth year, the popular visual bookmarking tool known as Pinterest is catching on as a useful and efficient way for companies to gain new customers. Known as a discovery, sharing, and storage tool for both consumers and brands, Pinterest is one of the top social platforms, and is one of the top search engines, after Google and YouTube. Here's some quick stats on Pinterest and its users:

You did it! You got the sale. You have a new customer. You probably feel a great sense of accomplishment, and you should! All that work you have done to demonstrate your ability to deliver that which your new customer needs has paid off. Go grab a drink. Celebrate. But tomorrow, we have to get back to work. Our customer has expectations based on what we have promised. And I hope you are not just..

Getting started with social media as a small business owner can be daunting; the constant evolution of social networks can make it quite challenging to stay on top of best practices. These are common questions that business owners and marketing managers think about when trying to figure out how to use these popular channels:

• When should you use Twitter?
• How can I maximize Facebook ads?
• Is a..

If you want your business to be well-represented on social media (and who doesn't these days?), make it a point of getting a Twitter account set up soon. You'll be able to keep on top of business trends, industry news, and share your own business ideas with the world.  Here's some compelling stats:

• Over 75% of Twitter users follow small businesses to get product updates (Twitter.com)
• Half of..

Writing a cold calling script for software sales is the most agonizing and painful part of your sales job - but it doesn’t have to be.What if you had a system that would ultimately help you sound more professional and confident at all times during the conversation?I want to give you some tips to writing cold calling scripts that actually work.The key is to think through the entire conversation..

In a world of likes, stars, and double-taps, there's no shortage of ways for people to share a customer service rating with the world. For better or for worse!

So what are some of the things that you can do to ensure that every customer walks away wanting to give you a great customer service rating? Excellent service, a superior product, and a personalized experience are just some of the ways..

You can't underestimate the power of social media today. No matter what business you're in, it's important that you know the lingo and the basics of the social media platforms being used by billions of companies all over the globe. Right here in the U.S., Americans spend an average of 9 hours engaging with digital media. Wow! Even if you don't have your own personal accounts on these channels,..