As marketing professionals, we have a ton of options when it comes to putting together an effective marketing strategy. But this is a bit of a blessing and a curse: which ones do you choose? Before jumping right in and spending a huge portion of your budget on a mailing campaign or a Facebook ad, it's best to understand some of the most overrated marketing tactics and what you can do instead...
Trying to hire tech talent can be daunting, especially if you're not a technical person yourself. But you don't have to write code or become a developer overnight to look for, interview, and hire folks with technical skills. If you're handling the recruiting process in house, make sure you pay attention to some dos and don'ts when it comes to getting the best candidate in a seat at your company.
It takes a lot to start a blog, so congrats on getting yours started! Blogs are becoming an increasingly popular way for businesses of all sizes to spread the word about their company and relevant industry trends. And the data proves that your time and money spent blogging are well worth it. Studies from Hubspot show that B2B companies that blog only once or twice a month generate 70% more leads..
Nobody likes receiving a cold call and honestly, no salesperson likes making the cold call either. There is no upside to a cold call from any angle you look at it.So let’s make this first step simple - Stop cold calling.
So what do you do instead?You got it - Warm calls. Take the age-old, ineffective cold call, warm it up a bit, and track the responses you begin to receive.Here are a few..
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