Feb 22

5 Steps To Nailing a Sales Call

The truth is most saleseople talk way too much!And when salespeople are too busy talking, they stop listening and deliver way too few customers as a result.But that doesn't have to be the case; here are 5 tips to nail a sales call.

1- Have a Goal To Add Value!

Approach the sales call like a real conversation. Calling is not just a numbers game- quality has to matter.Take a deep breath..

Feb 17

4 Successful Types of Company Culture for Software Companies

The best companies know that having a great company culture is critical to their overall success. You want your employees coming to work every day because they look forward to the challenges, their co-workers, and the office atmosphere - not just to pick up a paycheck. Of course, each culture has a different feel and unique qualities, but ultimately culture is about your employees and ensuring..

Feb 16

Beyond Email: How to Master Marketing Automation

You know those stressful days when you've got meetings about your upcoming campaign, a review with your boss about the latest numbers, a to-do list that includes scheduling blog posts and updating social media queues, and on top of all that a conference call with another vendor?

They're exhausting and the last thing you want to do after a day like that is think about sending emails to prospects..

Feb 15

Are You Thinking About the Customer Journey: Part 2

In my first post about the customer journey, we talked about how easy it is for us as proprietors, marketers, and salespeople to only focus on the destination of our customer: when they actually buy and experience our product or service. I made the case that we need to go back to the very beginning of their journey.

Let's recap:

Step 1: The Idea - When your customer has a pain point that can..

Feb 11

Why CEOs Love HubSpot Marketing Agencies

It’s hard to find a marketing agency you love. As CEOs trying to successfully run our companies, finding reliable agencies that can produce results and work well with our internal marketing teams can be difficult. There are thousands of online marketing agencies, and each one claims to bring better results than the next. How do you separate the wheat from the chaff and identify the truly..