--- title: | Honeycomb (6) description: Learn the best practices for marketing a business in today's competitive digital atmosphere. (6) --- [![Honeycomb Logo](http://honeycomb.buzz/wp-content/uploads/2015/08/Honeycomb-v5_transparent.png "Honeycomb Logo")](http://honeycomb.buzz/) [![master-logo-white.png](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/Homey_comb_April_2017/master-logo-white.png?width=580&name=master-logo-white.png "master-logo-white.png")](http://honeycomb.buzz/) # INBOUND MARKETING FOR SOFTWARE COMPANIES ### GET EDUCATED ON THE BEST PRACTICES FOR MARKETING YOUR SOFTWARE COMPANY Feb 03 ## [10 Best Email Subject Lines](https://honeycomb-443925.hs-sites.com/10-best-email-subject-lines) By [Sarah Taylor](https://honeycomb-443925.hs-sites.com/author/sarah-taylor) | [0 Comments](https://honeycomb-443925.hs-sites.com/10-best-email-subject-lines#comments-listing) You might be thinking, nobody reads email anymore. Or you might be thinking that email is an obsolete way of marketing. Well let these stats change your mind: - According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. - 64% of consumers say that they open an email because of a subject line (Salesforce). - Lead nurturing emails.. [Read more](https://honeycomb-443925.hs-sites.com/10-best-email-subject-lines) Feb 02 ## [Are You Thinking about the Customer Journey?](https://honeycomb-443925.hs-sites.com/are-you-thinking-about-the-customer-journey) By [C.J. Bergmen](https://honeycomb-443925.hs-sites.com/author/c-j-bergmen) | [0 Comments](https://honeycomb-443925.hs-sites.com/are-you-thinking-about-the-customer-journey#comments-listing) When you have a product or service to sell, it's easy to picture your potential customer holding your product in their hands, opening up the package, or beginning the process of enjoying your service. After all, as salespeople and marketing experts, we love our product and we created our product to be experienced and used by people. The challenge with our thinking though, is that when it comes.. [Read more](https://honeycomb-443925.hs-sites.com/are-you-thinking-about-the-customer-journey) Jan 22 ## [Timing is Everything: How to Ensure Your Prospects See Your Content](https://honeycomb-443925.hs-sites.com/timing-is-everything-how-to-ensure-your-prospects-see-your-content) By [Sarah Taylor](https://honeycomb-443925.hs-sites.com/author/sarah-taylor) | [0 Comments](https://honeycomb-443925.hs-sites.com/timing-is-everything-how-to-ensure-your-prospects-see-your-content#comments-listing) So you've written some awesome blog posts, created a compelling webinar, or put together a cool slide deck. Well, sorry to break the news, but your job is only half done. Content doesn’t get an audience just because you put it on your site. You have to promote it - and at the right time! Did you know that only 26% of marketers invest in content distribution? And an even smaller percentage of.. [Read more](https://honeycomb-443925.hs-sites.com/timing-is-everything-how-to-ensure-your-prospects-see-your-content) Jan 19 ## [Using LinkedIn to Generate Genuine Leads](https://honeycomb-443925.hs-sites.com/using-linkedin-to-generate-genuine-leads) By [Randy Wilson](https://honeycomb-443925.hs-sites.com/author/randy-wilson) | [0 Comments](https://honeycomb-443925.hs-sites.com/using-linkedin-to-generate-genuine-leads#comments-listing) LinkedIn is now 300+ million strong, and the world’s leading professional network. It’s a place where the business community can connect, find new opportunities, showcase their careers, maintain professional relationship and it’s an ideal place to turn professional relationships into opportunities.More importantly, it’s a place where millions of leading business people are not only within.. [Read more](https://honeycomb-443925.hs-sites.com/using-linkedin-to-generate-genuine-leads) Jan 18 ## [How To Improve a Facebook Company Page and Get Traffic for a Nickel](https://honeycomb-443925.hs-sites.com/how-to-improve-a-facebook-company-page) By [Honeycomb Team](https://honeycomb-443925.hs-sites.com/author/honeycomb-team) | [facebook](https://honeycomb-443925.hs-sites.com/topic/facebook), [facebook company page](https://honeycomb-443925.hs-sites.com/topic/facebook-company-page) | [0 Comments](https://honeycomb-443925.hs-sites.com/how-to-improve-a-facebook-company-page#comments-listing) You better believe it - we've been running Facebook Ad campaigns for over three years, and we consistently return better ad results than 98% of other advertisers. Maybe you've been asking how to improve a Facebook company page for a while, but your ads aren't running effectively and you're struggling to see substantial ROI. There are many [social media mistakes](https://honeycomb-443925.hs-sites.com/3-social-media-mistakes-to-avoid-at-all-costs) you could be making that.. [Read more](https://honeycomb-443925.hs-sites.com/how-to-improve-a-facebook-company-page) [Previous](https://honeycomb-443925.hs-sites.com/page/5) [Next](https://honeycomb-443925.hs-sites.com/page/7) [![master-logo-white.png](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/Homey_comb_April_2017/master-logo-white.png?width=580&name=master-logo-white.png "master-logo-white.png")](http://honeycomb.buzz/) ### WE ARE HONEYCOMB We're an inbound marketing agency in San Francisco. We can help launch, run, and manage your marketing funnel so you can run your organization ### HEADQUARTERS HONEYCOMB HQ 995 Market St. San Francisco, CA 94103 ### TALK WITH US