--- title: Small Law Firm Marketing Depends on Website Conversions description: Small law firm marketing in 2015 will be less about referrals and more about website clients. See how to convert clients via your law firm website. image: https://honeycomb-443925.hs-sites.com/hubfs/Small-Law-Firm-Marketing-Depends-on-Website-Conversions.png --- [![Honeycomb Logo](http://honeycomb.buzz/wp-content/uploads/2015/08/Honeycomb-v5_transparent.png "Honeycomb Logo")](http://honeycomb.buzz/) [![master-logo-white.png](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/Homey_comb_April_2017/master-logo-white.png?width=580&name=master-logo-white.png "master-logo-white.png")](http://honeycomb.buzz/) # Small Law Firm Marketing Depends on.. By [Honeycomb Team](https://honeycomb-443925.hs-sites.com/author/honeycomb-team) December 12, 2014 - [**](javscript:;) - [** ](https://www.facebook.com/sharer/sharer.php?u=https://honeycomb-443925.hs-sites.com/small-law-firm-marketing-website-conversions) - ** - ** - [** ](https://www.linkedin.com/cws/share?url=https://honeycomb-443925.hs-sites.com/small-law-firm-marketing-website-conversions) - [** ](http://pinterest.com/pin/create/bookmarklet/?media=http://resources.honeycomb.buzz/hubfs/Small-Law-Firm-Marketing-Depends-on-Website-Conversions.png&url=https://honeycomb-443925.hs-sites.com/small-law-firm-marketing-website-conversions) - [0 Comments](https://honeycomb-443925.hs-sites.com/small-law-firm-marketing-website-conversions#comments-listing) ![Small-Law-Firm-Marketing-Depends-on-Website-Conversions.png](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/Small-Law-Firm-Marketing-Depends-on-Website-Conversions.png?width=1170&height=612&name=Small-Law-Firm-Marketing-Depends-on-Website-Conversions.png "Small-Law-Firm-Marketing-Depends-on-Website-Conversions.png") There are over 1.2 million active attorneys in the United States, and many of them manage local law offices. In a world that is constantly shifting in terms of marketing and advertising, small law firm offices are relying more and more on website conversions to build the firm's billable hours every month. Your law firm can grow substantially if you focus your resources on website conversions. As referrals and traditional marketing become less and less reliable for steady business, small [law firm marketing](https://honeycomb-443925.hs-sites.com/) online has become the best way to bring in new clients. Your website conversions are where you need to be focusing the most of your efforts. Here are three reasons why: ## 1. Reason #1: Online conversions shows if your legal marketing is working Traditional advertising and marketing is incredible difficult to track. Who know if your newest client heard your radio ad - and how many times? It's extremely hard to determine if your marketing is working with traditional methods. But with inbound marketing for lawyers, you can track your website conversions to see which clients saw which online content (social media, Google search, blog posts) to know which marketing activities are returning results. ## 2. Reason #2: Online conversions are cheaper than traditional Television, radio, and print are expensive. Online marketing is extremely affordable when comparing the cost per "impression", or the amount you pay for one person to see your ad. If you were able to not only TRACK your conversions, but also DECREASE your cost per acquiring a new legal client, wouldn't you choose that option? You can save thousands of dollars by ditching the radio ads and injecting that money into your content marketing because... ## ...Reason #3 Online conversions have a huge ROI Businesses who put an emphasis on online marketing like blogging have a 13x increase in return on their marketing dollars investment. What does this mean for you as a lawyer? Your small law firm marketing should be focusing on the online marketing activities that will maximize your website conversions. Want to know what those are? 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