--- title: How to Optimize Your Landing Pages description: When implementing your online marketing strategy, don't forget about the importance of your landing page. image: https://honeycomb-443925.hs-sites.com/hubfs/how-to-optimize-landing-pages.png --- [![Honeycomb Logo](http://honeycomb.buzz/wp-content/uploads/2015/08/Honeycomb-v5_transparent.png "Honeycomb Logo")](http://honeycomb.buzz/) [![master-logo-white.png](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/Homey_comb_April_2017/master-logo-white.png?width=580&name=master-logo-white.png "master-logo-white.png")](http://honeycomb.buzz/) # How to Optimize Your Landing Pages By [Sarah Taylor](https://honeycomb-443925.hs-sites.com/author/sarah-taylor) November 5, 2015 - [**](javscript:;) - [** ](https://www.facebook.com/sharer/sharer.php?u=https://honeycomb-443925.hs-sites.com/how-to-optimize-your-landing-pages) - ** - ** - [** ](https://www.linkedin.com/cws/share?url=https://honeycomb-443925.hs-sites.com/how-to-optimize-your-landing-pages) - [** ](http://pinterest.com/pin/create/bookmarklet/?media=http://resources.honeycomb.buzz/hubfs/how-to-optimize-landing-pages.png&url=https://honeycomb-443925.hs-sites.com/how-to-optimize-your-landing-pages) - [0 Comments](https://honeycomb-443925.hs-sites.com/how-to-optimize-your-landing-pages#comments-listing) ![business-blog](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/how-to-optimize-landing-pages.png?width=561&name=how-to-optimize-landing-pages.png "business-blog")   Landing pages are about much more than just creating a simple design and slapping up an email subscription form or download button. It's a well-crafted balance between visually appealing design with some persuasive language to entice the reader, while highlighting an unbeatable offer. Having an effective one will improve your online marketing strategy, your business blog, and bring in new customers. ![online-marketing](https://honeycomb-443925.hs-sites.com/hubfs/ST/ipad.jpg "online-marketing") ## What should I offer? Well let's break this down a little bit more. When you're trying to "entice the reader", don't forget that not all readers are the same. What works for one buyer might not work for another. This is why you want to have comprehensive reporting that's telling you how well your landing page is performing and if you need to tweak it a bit. If your readers aren't clicking on the offer, then maybe you need to rethink what you're offering and if your readers really want it. ## Clean and clear If your readers can't easily figure out what they're going to get when they're on your landing page, go back and clean it up. Your landing page should have an image or two - you know images tell a thousand words! And use clear language that tells the reader exactly what they're getting when they hand over their email and contact info. If readers can't do this in a few seconds, they'll move on and you've lost a potential customer.  [![New Call-to-action](https://no-cache.hubspot.com/cta/default/443925/5cc3fa2d-b903-491d-bf1e-b255402c6f40.png)](https://cta-redirect.hubspot.com/cta/redirect/443925/5cc3fa2d-b903-491d-bf1e-b255402c6f40) ## But is it really that easy? Yes and no. If you're clear about what your readers want AND communicate that clearly to them, then you're on the right path. But if you've done all that and you're still not getting enough clicks, then you're not communicating a sense of urgency with your landing page. Potential customers need to feel like they will be missing out if they don't get the information or offer you're providing. Motivate them to act with persuasive language to turn that hesitancy into action. Ultimately, employing these basic strategies to optimize your website landing page can increase clicks and conversions exponentially. And who doesn't want that? Since more leads equals more ROI for your bottom line, it pays to have an optimized landing page that's working for you!  ![landing-page](https://honeycomb-443925.hs-sites.com/hubfs/ST/manatdesk.jpg "landing-page")   ### Recent Posts ### Archives - [February 2016 (16)](https://honeycomb-443925.hs-sites.com/archive/2016/02) - [December 2015 (15)](https://honeycomb-443925.hs-sites.com/archive/2015/12) - [January 2016 (10)](https://honeycomb-443925.hs-sites.com/archive/2016/01) - [March 2016 (10)](https://honeycomb-443925.hs-sites.com/archive/2016/03) - [October 2015 (8)](https://honeycomb-443925.hs-sites.com/archive/2015/10) ### Categories - [marketing (5)](https://honeycomb-443925.hs-sites.com/topic/marketing) - [Legal Marketing (3)](https://honeycomb-443925.hs-sites.com/topic/legal-marketing) - [SEO (3)](https://honeycomb-443925.hs-sites.com/topic/seo) - [productivity (3)](https://honeycomb-443925.hs-sites.com/topic/productivity) - [CEO (2)](https://honeycomb-443925.hs-sites.com/topic/ceo) - [Online Reviews (2)](https://honeycomb-443925.hs-sites.com/topic/online-reviews) - [facebook (2)](https://honeycomb-443925.hs-sites.com/topic/facebook) [![master-logo-white.png](https://honeycomb-443925.hs-sites.com/hs-fs/hubfs/Homey_comb_April_2017/master-logo-white.png?width=580&name=master-logo-white.png "master-logo-white.png")](http://honeycomb.buzz/) ### WE ARE HONEYCOMB We're an inbound marketing agency in San Francisco. 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