---
title: 4 Questions To Ask About Your Content Creation Strategy
description: Ask these questions before you begin your content marketing strategy to ensure quality readers!
image: https://honeycomb-443925.hs-sites.com/hubfs/Blog_Photos/4-questions-to-ask-content.png
---
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# 4 Questions To Ask About Your Content..
By [Sarah Taylor](https://honeycomb-443925.hs-sites.com/author/sarah-taylor) November 23, 2015
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Marketing with content is a fine art; your writers have to be able to translate your brand and everything your company does, offers, or sells — and make it come to life for your readers. Dynamic content can help your readers see the brand and interact with your company to make the experience real. Without content, your [inbound marketing strategy](http://honeycomb.buzz) stagnates and you lose the opportunity to engage and entice new leads. Consider this data from [Content Marketing Institute](http://contentmarketinginstitute.com/) which shows that:
- B2B companies that blog generate 67% more leads per month than those who do not blog
- 87% of B2B marketers are using social media to distribute content
- 9 in 10 businesses market with content
Impressive, right? But before spitting out loads of blog posts, consider these 4 questions to effectively create content for your company.
## 1. Who is your audience?
When crafting content, consider your audience and who you want to target. What are the demographics of your target customers and where are they reading information? Is your target customer a small business owner who quickly reads most of their news on [Twitter](https://honeycomb-443925.hs-sites.com/increase-twitter-followers-for-free) while traveling from meeting to meeting, or are they a retiree who spends a lot of time on [Facebook](https://honeycomb-443925.hs-sites.com/facebook-for-business-7-ways-to-improve-your-page) at home on their desktop? Breaking down the details of your customers and their social media habits will enable you to craft ideal buyer personas which can then guide what type of content to write and where to post it. Also, take a look at your current customers and see what stuff they're reading on your blog or website. Using this type of reporting can give your marketing managers insightful information to develop future content, whether it's a blog post, webinar, or e-book.
[](https://cta-redirect.hubspot.com/cta/redirect/443925/9116fd7f-939a-41b6-9512-0fa7302b30a9)
## 2. What frustrates them?
An easy way to start brainstorming creative content ideas is to think about what are your target customers' FAQs and what are the issues that anger and annoy them. Before diving right in and stating how great your company is and the neat and unique things about your brand, take some time to write meaningful content that will establish your company as a trusted resource for their issues and problems. And consider this, what you think your customers' painpoints are may not be what they really are! Use your existing [customer database](https://honeycomb-443925.hs-sites.com/4-tips-for-maximizing-your-contact-management-system) as a tool to learn more about what frustrates them. A simple survey of your current customers is all that's needed to get clued in to what your potential customers really want to know.
## 3. How can I nurture their needs?
Now that you've done a little research and understand more about your target buyer personas and what they're dealing with, this is a good time to weave in suggestions on how your company can help ease the pain. Craft a content creation strategy around these issues and your company will establish yourself as a trusted source with your readers. Since your readers will all be at different points in the buyer's journey, create content that nurtures them along the path until they are ready to do business with you.
## 4. Is this relevant?
And finally, keep it fresh! Make sure your content is timely and relevant to your readers' needs and issues. Does your content creation strategy touch on issues that your readers are currently searching for, or is your content outdated and obsolete? Take a look at your site and refresh old content with up-to-date topics, images, and insights that will come up in search results. Are some of your products seasonal? Then craft content around that time of the year and use keywords that your potential customers might be searching for during certain seasons or buying cycles. Keeping your content fresh and relatable makes readers more likely to engage with your company when they're ready to buy.
Starting with these simple questions will ensure that your content creation strategy reaches the right readers, while maximizing the best elements of your brand.
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